We started with a basic set of brand guidelines to help consistency across the project and event.
The brand then moved into our first produced piece for the event in the website. The website is meant to get IT pros and Tech marketers the info they need to attend the event.
In network and out of network ads. Optimized and A B tested to ensure best results.
We kept the theme going throughout every touch point of the event bringing the look and feel to life. We also included our 10 year mark to re-emphasize or anniversary branding.
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We needed a way to bring to life a long stretch of hallway. We came up with a graffiti wall that users could stop and add their mark. We also showed the history of the event along the bottom.
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We also get to design the entire exhibit hall and Spiceworks booth property. I provided creative direction working with lead designer Diana Berno on this part of the project.
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