We started with a basic set of brand guidelines to help consistency across the project and event. This  helped designers have a starting place on all projects and gave the production designers the ability to move at a fast pace.
 The brand then moved into our first produced deliverable for the event in the website. The website is meant to get IT pros and Tech marketers the info they need to attend the event.
 We kept the theme going throughout every touch point of the event bringing the look and feel to life. We also included our theme mark to re-emphasize and drill in our theme of powering IT together.
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 Updating the look and the feel while remaining on budget for the general session room had proven to be a challenge every year. This year we decided to do some video mapping to make the costs a bit more reasonable.
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 We also get to design the entire exhibit hall and Spiceworks booth property. I provided creative direction working with lead designer Sarah Pedregon on this part of the project.
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