We laid out the reasoning for an update and presented it to the rest of the executive leadership. You can see we had great design but several directions on illustration style and nothing that represented us as a whole. This all caused a lack of cons
We then set our sights on researching the rest of the tech space and specifically the IT space. We found examples of companies we believed were doing a good job to help illustrate our need.
Illustration Style 1
Illustration Style 2
Illustration Style 3
The team eventually landed on illustration style 1. We have slowly been expanding the style and building guidelines around usage and how we build the illustrations.
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